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MGM Makes Multicast Play

Broadcast stations are getting another option for the post-digital switchover world as Metro-Goldwyn-Mayer is rolling out “This TV,” a new ad-supported round-the-clock linear digital channel designed for stations’ digital spectrum.

The new network, a partnership with Chicago-based Weigel Broadcasting, will launch this fall. It gets immediate carriage with Weigel stations in Chicago, Milwaukee and South Bend, Ind.

The idea is for MGM is to leverage its library of more than 4,100 films and 10,000 hours of television programming, but also give stations the chance to localize the look. “This TV” will offer stations programming all day every day, but stations signing on have the right to a certain number of preemptions so they can localize the channel with sports, news and weather if they want.

The lineup will be film-heavy, with possible titles including 12 Angry Men and Class, starring Rob Lowe, as well as made-for-TV movies such as The Burning Bed. It also will have classic television shows ranging from The Addams Family to Thirtysomething.

Read the complete story in the July 28 edition of Multichannel News, or click here.