MediaMorph Raises $8 Million From Motorola Mobility, Smedvig Capital

MediaMorph, a provider of cross-platform media tracking, audience measurement and analytics, has raised $8 million in funding from Motorola Mobility and London-based private equity firm Smedvig Capital.

The round brings MediaMorph to a total of $11 million raised to date. The company has a total of about 40 employees in New York, Los Angeles and London.

MediaMorph's clients include Sony Pictures, Warner Bros., Lionsgate, E! Networks, Starz, HBO, A&E Television Network and Cablevision Systems. In addition to media usage research, the startup provides rights and royalty management services.

"Cloud-based experiences continue to be a growth opportunity for the industry, as well as a key area of focus for Motorola Mobility," Wallace Pai, vice president of corporate development for Motorola Mobility and managing partner of Motorola Mobility Ventures, said in a statement. "We see great promise in MediaMorph's technology and look forward to working closely with them to expand their offerings to more markets around the world."

MediaMorph was founded in 2007 by two media-industry executives, Shahid Khan and Michael Sid. Meyers Associates, a New York-based boutique investment banking firm, acted as an advisor to MediaMorph for the new funding.