MavTV Heads for the Caribbean

MavTV, a channel targeting men, has reached a long-term carriage deal with the Caribbean Coop, officials said Wednesday.

“MavTV’s programming is so fresh and unique that our members are excited about adding the service to their lineups,” Howie Crotin, advisor to the coop’s board of directors, said in a prepared statement. “The sports and gaming content is of specific interest to our members.”

MavTV targets men 18-54 with programming such as sports; gaming; comedy; women and relationships; health and fitness; and finance.

The network has also closed distribution deals with Verizon Communications Inc. and General Communication Inc.