MAVTV continues to steer more rollouts with members of the National Cable Television Cooperative.
The motorsports-driven service, which is owned and operated by Lucas Oil Products, has launched with 34 NCTC affiliates thus far in 2014, bringing the total number of coop-affiliated systems that have opted in to MAVTV's master contract to 108.
Recent NCTC member rollouts include Atlantic Broadband, Service Electric Cablevision and Vyve Broadband.
These launches follow the independent programmer's multiyear carriage agreement across Verizon FiOS's multiplatform offerings.
“The network’s rapid growth in affiliate carriage this year has been gratifying. Our programming is resonating with viewers and distributors are starting to appreciate the value of the network,” said Bob Patison, president of MAVTV, which counts Comcast, DirecTV, Dish Network, Time Warner Cable, Bright House Networks, Cablevision, CenturyLink and Charter on its distribution roster.
Larger carriers aside, Patison is buoyed by the gains MAVTV is making with smaller distributors: "The added growth of NCTC, NRTC and NTTC members is very encouraging as we expand our motorsports and automotive programming within America’s heartland. Coinciding with the expansion of our distribution, is the addition of exciting new programming, including The Dave Despain Show, Speed Sport and Speed Sport Magazine, hosted by Ralph Sheheen in partnership with National Speed Sports News.”
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