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Mauer Joins Hallmark As Distribution Director

Holly Henderson Mauer has been named director of network distribution and service for Hallmark Channels..

Mauer, who will be based in Los Angeles, was most recently director of affiliate sales at TV Guide Networks.

At Hallmark, Mauer will be charged with boosting the sub base for the mothership Hallmark Channel, as well as the standard- and high-definition versions of the Hallmark Movie Channel. She will also oversee affiliate participation in promo and marketing campaigns.

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.