With continued rollouts in major DMAs, Lifetime Movie Network has reached the 75 million-household plateau.
Lifetime's sister service racked up 11% growth in 2009, according to network officials, with gains coming in such top markets as Los Angeles, Chicago, Boston, Detroit and Minneapolis/St. Paul. Lifetime Movie Network hit the 70 million home mark last April.
"Reaching 75 million subscribers speaks to the value Lifetime Movie Network delivers to distributors. Across every area, whether it is local ad sales or audience loyalty among key demographics, this network really delivers in a cluttered marketplace," said Lori Conkling, executive vice president, national accounts and field sales of A&E Television Networks, in a statement. "As a result, many distributors are choosing to reposition Lifetime Movie Network to an expanded basic level of service - pushing the network over this important distribution milestone."
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