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Major League Fishing Lands Busch Beer Sponsorship

Major League Fishing continues to expand its sponsorship net with the addition of Busch Beer.

A partnership involving 24 of the world's best anglers and Outdoor Channel, Major League Fishing offers real-time competitive events, the first of which, the Challenge Cup, is now available on a series of web-based pay-per-view via www.majorleaguefishing.com. Television broadcasts of Major League Fishing events are also slated to air on Outdoor Channel in late March.
Busch Beer joins Geico, Bass Pro Shops and a number of category endemic sponsors in supporting Major League Fishing, which utilizes real-time leader boards in each boat and unlimited fish counts. The format forces competitors to keep up with their rivals or face elimination. The competition is also heightened because there isn't any practice time or advance scouting as venues are revealed at the last moment.
Busch Beer sponsors two individual anglers -- Kevin VanDam and Denny Brauer -- who compete in Major League Fishing.
"We are thrilled to have Busch Beer as a sponsor of Major League Fishing. Busch Beer is an excellent brand with history of supporting outdoor sports and bass fishing, and we believe this is a good fit for our league and Busch Beer," Major League Fishing commissioner Don Rucks said in a statement.
"Major League Fishing is among the premier organizations for bass anglers and is a natural fit for the Busch beer brand," noted Brad Brown, vice president of sports and entertainment marketing, Anheuser-Busch. "We look forward to working with the league to introduce new and innovative activations to engage bass anglers and fishing enthusiasts nationwide."