Lifetime original telefilm Drew Peterson: Untouchable drew almost 6 million viewers on Saturday night.
Starring Rob Lowe and Kaley Cuoco, Drew Peterson: Untouchable averaged a 4.25 household rating and 5.8 million viewers on Jan. 21, according to Nielsen data.
Excluding films aimed at children, Untouchable was the largest audience for a cable original movie in two years, according to Lifetime executives. The delivery exceeded the Lifetime Original Movie premiere average in 2011 by 241%.
On the demo side, Untouchable, based on a true story about police officer Drew Peterson's (Lowe) fall from grace after the mysterious disappearance of his fourth wife (Cuoco), scored Lifetime's best performance for an original movie since the Jan. 3, 2011 bow of The Craigslist Killer. Untouchable averaged 2.5 million adults 25 to 54 (up 233% from the network's original movie premiere average in 2011), 2.2 million persons 18 to 49 (210%), 1.8 million women 25 to 54 (215%) and 1.5 million females 18 to 49 (178%). The 4.25 household rating was up 223% from last year's telefilm debut average.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.