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Kids’ Choice Awards Draw Record Ratings

Nickelodeon slimed the ratings Saturday with its 20th Annual Kids’ Choice Awards.

The event, hosted by Justin Timberlake from UCLA’s Pauley Pavilion, was the awards show most-watched ever among kids 2-11, kids 6-11, tweens 9-14 and total viewers.

On average, 6.1 million total viewers watched the show March 31 from 8 p.m.-9:30 p.m., a 3% increase over last year’s record performance, according to Nielsen Media Research data.

The show delivered a 14.0 rating among kids 6-11, an 11% improvement over the 2006 KCAs, translating into 2.8 million of those viewers. Among tweens 9-14, the event generated a 12.5 rating, up 12% from 2006, with 2.6 million of those viewers watching on average. With kids 2-11, the 2007 KCAs pulled a 10.3 rating and a record 3.4 million viewers.

In addition, network officials said more kids voted than ever this year, with a record of 40 million votes on, Nicktropolis, TurboNick and Nick Mobile.