Juliano Takes On Video for Comcast

Comcast Corp. last week said it had conducted an internal reorganization, aligning technology and marketing operations for video, voice and data businesses under one roof.

The move was designed to aid the biggest U.S. cable company as it offers video, data and now voice services — and moves into wireless services — in one bundle, CEO Brian Roberts said at a Citigroup-sponsored investors’ conference in Phoenix.

“I think it’s symptomatic of how we’re looking at the business and how we think about the opportunity that lies ahead,” he said.

David Juliano, who had been president of Comcast Online and Voice Services, will add video responsibilities to his previous realms. His new title is executive vice president of marketing and product development, with marketing and operational responsibilities, and he continues to report to executive vice president of operations Dave Watson.

Juliano’s responsibilities earlier had been expanded to include voice operations, as well as the online business. A former Sony Corp. executive, he joined Comcast in 1999.

Marvin Davis, senior vice president of marketing and sales — who developed the current “Comcastic” ad campaign — will report to Juliano with broadened cross-platform marketing in mind.

Greg Butz’s new title is senior vice president of product development, expanding his role from the online business to a cross-platform role, a Comcast spokesman said.

As the video business shifts to Juliano, Steve Silva, who had been executive vice president of new business development, sees his responsibilities change. He becomes executive vice president of digital development, focusing more on devices (such as set-tops).

As Butz and Juliano rise, other executives are adding responsibilities, too, including Mitch Bowling, who will run online operations, Comcast said. And Tom Nagel, a business-development vice president, has been tapped to run Comcast’s wireless operations.

As reported earlier, Comcast hired John D. Schanz, from America Online Inc., to run network operations. He’ll become executive vice president, national engineering and technical operations, overseeing engineering and network-operations and technology strategy and reporting to chief operating officer Steve Burke.