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Juliano Rises in Comcast Reorg

At the Citigroup Inc. Entertainment, Media & Telecommunications conference in Phoenix Monday, Comcast Corp. CEO Brian Roberts said the MSO had done an internal reorganization, aligning technology and marketing operations for video, voice and data businesses under one roof.

The move was designed to aid Comcast as it offers video, data and now voice services -- and moves into wireless services -- in one bundle, Roberts said.

He added Monday that David Juliano, who had been president of Comcast Online and Voice Services, will add video responsibilities to his previous realms. His new title is executive vice president of marketing and product development, with marketing and operational responsibilities, and he continues to report to executive VP of operations Dave Watson.

Juliano’s responsibilities earlier had been expanded to include voice operations, as well as the online business. A former Sony Corp. executive, he joined Comcast in 1999.

Marvin Davis, senior VP, marketing and sales -- who developed the current “Comcastic” ad campaign -- will report to Juliano with broadened cross-platform marketing in mind.

Greg Butz’s new title is senior VP of product development, expanding his role from the online business to a cross-platform role, a Comcast spokesman said.

As the video business shifts to Juliano, Steve Silva, who had been executive VP of new business development, sees his responsibilities change. He becomes executive VP of digital development, focusing more on devices (such as set-tops) and overseeing the ComcastMediaCenter.

As Butz and Juliano rise, other executives are adding responsibilities, including Mitch Bowling, who will run online operations, a Comcast spokesman said. And Tom Nagel, a business-development VP, has been tapped to run Comcast’s wireless operations.

As reported last week, Comcast hired John D. Schanz, from America Online Inc., to run network operations. He’ll become executive VP, national engineering and technical operations, overseeing engineering and network-operations and technology strategy.

Schanz reports directly to Comcast chief operating officer Steve Burke.