Jaguar, Land Rover in Golf’s Garage
By MCN Staff
published Jaguar Cars North America and Land Rover North America Inc. will be local sponsors of The Golf Channel’s "Mutual of Omaha Drive, Chip & Putt Jr. Challenge."
The sponsorships mark the first integrated marketing program between Golf and SportsLink L.A., a division of Los Angeles interconnect Adlink.
As part of the sponsorship package, Jaguar and Land Rover will each receive four weeks of on-air exposure promoting the events and four days of on-site exposure at each competition.
SportsLink L.A. said it offers advertisers nearly 75% of the sports programming watched in the Los Angeles DMA.
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