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Indy Film Site Popcornflix.com Picks Brightcove

Screen Media Ventures, an independent movie distribution company, has chosen Brightcove's video-management platform to power its Popcornflix.com website, which offers ad-supported, free-to-consumer movies.

Popcornflix.com launched late last month. The site currently provides free access to 176 theatrically released and independent movies -- all fairly obscure -- and is initially available only in the U.S. Screen Media Ventures said Popcornflix.com intends to offer 1,000 films by the end of the year.

"Popcornflix is focused on streaming movies in the highest-quality digital resolution possible to ensure we are providing the optimal viewing experience for all of our visitors," Screen Media Ventures senior vice president of digital distribution Gary Delfiner said in a statement. "Brightcove sets the standard for high quality in the video industry. The range of options the company offers for delivering ad-supported long-form content across multiple platforms makes this an ideal partnership both now and in the future."

Using the Brightcove platform, Screen Media is able to deliver video across multiple platforms and integrate with third-party ad networks and servers. Each Popcornflix film includes preroll, spot ads and banner ads.

New York-based Screen Media Ventures was founded in 1999. The company's primary investors are BCI Partners, Tannen Media Investment Fund, Alta Communications, Stewart Cahn and Lawrence Weissman.