Don Imus' return to the cable news airwaves after a stint on RFD-TV immediately boosted the ratings of his new home Fox Business Network.
Imus in the Morning averaged a .2 rating and 148,000 viewers P2+ in its 6-9 a.m. timeslot for the week of October 5-9.
That was good enough to just beat CNBC's Squawk Box, which averaged 145,000 viewers P2+.
Imus premiered on FBN Oct. 5 to 177,000 total viewers, and had a day-to-day retention rate of 75%.
A spokesperson for FBN would neither confirm nor deny the numbers, as the network is not publicly rated by Nielsen.
Read the complete story at B&C here.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.