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Imperial Deal for Nick, Viacom

Imperial Toy will produce products based on Nickelodeon series including Dora the Explorer, SpongeBob SquarePants, Avatar: The Last Airbender, The Backyardigans and Go, Diego, Go! under terms of a deal with Nickelodeon & Viacom Consumer Products.

The toy manufacturer said it will also create a Nickelodeon destination at the retail level featuring novelty products.

The Los Angeles-based vendor’s distribution list includes Target, Wal-Mart Stores, Walgreens, K-Mart, Kay-Bee Toys and Toys 'R Us.