Amazon has made its new AVOD platform, IMDb TV, available on iOS and Android mobile devices.
Users will now be able to watch the ad-supported, free-to-consumer on-demand streaming service on iPhone, iPads, as well as mobile devices powered by Google’s Android operating system, via the IMDb mobile app.
In its press release today, Amazon also said that it has “new” deals with Paramount and Lionsgate, and is touting the addition of 2013 Academy Award-winning bi-polar-themed romantic dreamed Silver Linings Playbook, as well as the immortality-themed Age of Adaline.
IMDb TV recently announced exclusive streaming access to ABC sitcom The Middle. And it also recently announced an original series, the short form, psychotherapy-themed animated comedy short You’re Not a Monster.
Amazon, however, hasn't released an usage data yet for the platform, which launched earlier this year.
As for mobile device reach, that should produce an incremental increase in usage, with most OTT consumption coming through connected TV devices these days.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.