The History Channel’s new original series,Ice Road Truckers, skated to the highest performance ever for a network original show.
The June 17 debut of the series -- which follows the journey of long-haul truckers who drive their rigs over hundreds of miles on ice roads cut across the surface of frozen lakes -- drew a record 3.4 million total viewers, topping the 3.3 million for History’s 2003 telecast of the specialRussia: Land of the Tsars, Part 1.
In addition the series set network records in adult 25-54 viewers (2 million) and adults 18-49 (1.8 million), according to History. Overall, the show generated a 2.6 household rating.
History executive vice president and general manager Nancy Dubuc said in a prepared statement: “We couldn’t be more pleased with the premiere of Ice Road Truckers. This is a great start to a series that showcases why history is so fascinating.”
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.