Hustler TV Launches Gay VOD Service

By R. Thomas Umstead
published

Adult content provider Hustler TV will look to target the gay community with a new video-on-demand service.

The service, dubbed HIS, will feature adult content for the approximately 15-million member gay community from such adult studio franchises as CitiBoyz, Next Door Studios and VCA, according to the network.

Hustler TV president Michael Klein said the gay community - which wields collective buying power of $610 billion - has been underserved in the adult PPV market and is prime for HIS, although the service has yet to reach any distribution agreements.
"Gay men, largely by virtue of their retail power, are often early adopters when it comes to cutting edge tech," said Klein. "They are three times as likely as straight men to already have access to interactive TV. This market reality bodes well for HIS."
Hustler TV - owned and operated by adult magazine publisher Larry Flint's LFP Inc. company - is currently in front of 45 million cable subscribers.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.