The History Channel is teaming up with Amtrak to promote the special 1968 with Tom Brokaw with the first-ever train wrap of an Acela Express train, officials said Tuesday.
From Nov. 12 through Dec. 9, one Acela Express will travel along the Northeast Corridor bearing historical images from the year 1968.
The promotion includes an exterior wrap of the train as well as interior signage promoting the special on The History Channel. The exterior wrap, made of vinyl, will appear on both sides of the two locomotives and six cars of the train. The wrap, while clearly visible from the outside, will not impede the view out the train’s windows.
The interior signage will include advertising posters (illuminated and non-illuminated) plus LED Message Boards throughout the train.
Traveling between Washington, New York and Boston, Acela Express is Amtrak’s premiere service. Ridership on the service topped 3.1 million in fiscal year 2007, an increase of 20% over the previous fiscal year. This is the first time an Acela Express train has been wrapped for a promotion.
The History Channel’s two-hour special 1968 with Tom Brokaw will premiere Dec. 9 at 9 p.m.
The 1968 Acela Express promotion was the brainchild of Steve Feder, president of New York’s Corporate Image Media, which represents Amtrak in marketing train-wrap promotions. Corporate Image Media worked in conjunction with The History Channel media agency Horizon Media to bring the project to fruition.
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