History will make some marketing history of its own with its first national Super Bowl ad on Feb. 5.
Produced in-house, the 30-second national spot, running in the fourth quarter of Super Bowl XLVI in Indianapolis, will put the spotlight on the network, as well as the upcoming third season of reality series Swamp People, which debuts on Feb. 9 at 9 p.m. (ET). After its bow in the Big Game, the "This is Your Boss" promo will air on other paid media outlets, as well as on A&E Networks.
In "This is Your Boss," History takes viewers into the heart of the Atchafalaya Swamp deep in Louisiana -- for a swamp's eye view, if you will, of "just another day at the office." It's a "no guts, no gator" environment, where this boss sports a very large set of teeth and isn't accustomed to taking no for an answer.
"This is a great moment for History" said network president and general manager Nancy Dubuc in a statement. "We are currently one of the top brands in the media landscape and the number two network for men, and Swamp People is one of our most successful shows - season two averaged 4.1 million total viewers, which was a 32% increase over season one. This is a great way for Americans to get back into the 'Swamp' of things prior to the new season!"
She added: "So much of the History brand is about America and 'Making History Every Day' -- with this spot we want to give viewers that sense - that we are part of the American fabric."
Swamp People explores and celebrates a unique culture and the families battle Father Time, Mother Nature and the challenges of life in and around the murky waters of the Atchafalaya Swamp. In its third season, Swamp People follows these hunters and family men as they pursue these powerful beasts during the 30-day alligator hunting season.
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