Rentrak announced a deal with Harris to integrate Rentrak's StationView Essentials TV ratings data into a range of Harris media software solutions.
The Rentrak TV viewing database -- which polls more than 19 million set-tops in 210 markets nationwide -- will be integrated into Harris' OSi-AdConnections broadcast sales software, Enterprise Agency Suite (EAS) and RepLine ad software solutions.
"The integration of Rentrak's TV viewing information with Harris media software will help drive significant additional value for our shared clients on both the sell and buy sides of the transaction, and will further integrate Rentrak data into the DNA of local broadcasters and the agencies and advertisers they serve," Rentrak senior vice president of local television sales Steve Walsh said.
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