Hallmark Nets Ink Video Pacts With AOL, Blinx

Crown Media Family Networks, parent of Hallmark Channel and Hallmark Movie Channel, signed a video syndication deal with AOL, one of the top three U.S. online video properties as ranked by comScore, that will provide select Hallmark Channel video content to AOL, adding to its current library of over 800,000 videos. Crown Media also signed a similar deal with blinkx, the Internet media platform powered by CORE video technology.

The content offerings will include how-to clips from the network’s daytime lifestyle program, Home & FamilyKitten Bowl highlights, behind-the-scenes sneak peeks from original movies, series and specials that AOL and blinkx will distribute to their networks of online partners.

“As viewers increasingly consume video on digital platforms, these partnerships are instrumental in raising the online profile of Hallmark Channel and exposing new audiences to the network’s array of high-quality, family friendly content, while opening up new streams for revenue,” Ed Georger, executive vice president, advertising sales and digital media, Crown Media Family Networks, said in a release. “AOL and blinkx are pioneers in the distribution of digital video and we are delighted to have this opportunity to work with them and share our programming with their extensive networks of partner sites.”

“Hallmark has a unique library of family-friendly content that will not only enhance our video catalogue but also AOL On’s overall viewer experience and selection,” Frank Besteiro, VP and head of business development & partnerships, video, at AOL said in the release. “This deal reaffirms our continued effort to provide the AOL On community with a wide range of high-quality, monetizable series and shows across a spectrum of interests.

“Online audiences are constantly searching for professional how-to videos, covering everything from quick cookie recipes to renovating their entire homes,” Dan Slivjanovski, SVP, chief marketing officer, of blinkx said in the release. “We’re extremely happy to partner with Hallmark Channel, a well-known and trusted brand in home and family content, to bring blinkx viewers not only a wide variety of expert lifestyle advice but also family-friendly entertainment clips.”