Hallmark Channel To Make High-Definition Bow In February

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Hallmark Channel said Wednesday it is launching a high-definition version of the channel in February 2010.

Hallmark, which currently counts some 88 million subscribers, will also continue to deliver an SD version of the channel. Sister service Hallmark Movie channel is already available in HD.

"As more homes have high definition televisions, viewers are becoming more selective in their television program choices," said Hallmark Channel President Bill Abbott in announcing the new feed. "We're delighted to be providing our family-friendly programming in compelling high definition format to this growing audience."

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.