The National Coalition of African-American Owned Media has called for Comcast to add 100% African American-owned channels to its cable lineup and threatened a boycott.
That came in an e-mailed press release Monday in advance of a House Judiciary Committee hearing in L.A. on the proposed deal.
Comcast and NBCU announced on Monday that the cable company would add at least three independent channels with "substantial" minority ownership over the next three years, but they did not define what "substantial" was.
NCAAOM has retained former FCC chairman Kevin Martin, now a partner with Patton Boggs in Washington, to help make its case for strong conditions on the merger.
According to a source, Martin was in attendance at the L.A. hearing, as were representatives of the coalition.
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