Greves In New Marketing Faction

Former AMC and Comedy Central executive Kurt Greves has joined marketing and communications firm Faction Media as a partner.

Greves resume includes vice president posts at both Rainbow Networks (most recently) and Comedy Central, as well as Cox Media in Phoenix. That experience included developing sales initiatives for Comcast, Time Warner, Charter, Cablevision and CableOne.

Faction provides strategic planning, digital marketing and media planning and buying, among other services. Its other partners are Aaron Batte, Steve Riegel and Dave Greves (his cousin).

"We are very excited that Kurt has joined the Faction Media team and we are eager to tap into his expertise and leadership within the cable television business," said Aaron Batte, co-founder and account services director, in a statement. "With his background, Kurt has already got lots of great ideas to help move our business forward within the cable and multichannel industry and to showcase our digital marketing expertise."

John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.