Global TV Ad Market To Reach $116 Billion In 2010: Survey

Global TV Advertising is expected to grow 3.7% to some $116 billion this year.
That's the good news, according to a forecast from global market research firm Informa Telecoms & Media. The bad news: the market is not expected to return to its 2008 peak performance levels until at least 2012 (a projected $126 billion). The presidential election will help boost the U.S. total. North America remains the dominant region.
But 2010 will defintitely be a big improvement over 2009, when ad expenditures fell 8.1%. By 2015, the global ad market total is predicted to reach $141 billion, with North America accounting for one-third of that at $47 billion.
The figures represent ad forecasts for 53 countries, and include only revenues to channels and networks, with agency commissions and production costs taken out and discounts accounted for, rather than reported rate card prices.

John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.