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Galavision Sets New Logo, Brand Image

Spanish-language service Galavisión Network unveiled a new look at tagline as it looks to fortify its ties with parent Univision Communications.

The 33-year old network’s new logo – which re-defines the look of  the network’s signature “G” mark -- will reflect a more fun, fresh and modern network with strong appeal to Hispanic audiences, according to network officials.

Also the network’s new signature -- Una Cadena de Univision (A Univision Network) further solidifies Galavisión’s connection with the Hispanic-targeted broadcast network.

“Galavisión’s new brand identity reflects what the network is today, while retaining the core elements that our audience has come to love – content that has made the Galavisión the leading Spanish-language cable network in the country,” Sebastian Trujillo, senior vice president and operating manager, Galavisión Network, said in a release.

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.