Fuse has secured the rights to a new scripted series featuring former NBA All-Star Baron Davis, the network said Thursday.
The series, WTF Baron Davis, stars Davis and social media personality Brandon Armstrong, and depicts the antics that transpire when an opinionated and self-centered celebrity “invests” in the lovable yet incompetent screw-ups who hang around him, according to Fuse.
Rapper Flava Flav, Lamorne Morris (New Girl), Jerry Ferrara (Entourage), and basketball player Nick Young are scheduled to make appearances on the series, which is produced by Fullscreen and No Label, according to Fuse.
“Fuse’s engagement with our core, young audience has significantly grown over the last year, driven by an enhanced focus on content that embraces their passion for music and youth culture,” said Fuse Media Senior VP of Content Strategy Marc Leonard. “WTF Baron Davis leans into these cornerstones with an outrageous collision of comedy, basketball, social media and music that is sure to engage this hard-to-reach audience.”
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.
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