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French IPTV Provider Targets Content Upselling With Motorola Mobility

Bouygues Telecom, France's third largest telecommunications operator, will use Motorola Mobility's Medios Mechandiser solution to pitch special offers for video-on-demand and other content to IPTV subscribers.

Bouygues Telecom expects to use the system to expand multiscreen marketing for its IP video initiatives.

"We were looking for a solution to rapidly address new content services for our new IPTV offers, and Motorola's Merchandiser solution is a perfect fit," Thibaut Keraval, head of the telco's service platform department, said in a statement. "With a multitude of ready-to go features, associated with an aggressive product roadmap, Motorola's Merchandiser solution allowed us to reach our commitments in term of date and quality."

Among its key features, the Medios Merchandiser solution lets service providers create bundles of VOD and non-VOD assets; market and issue content across TV, Web and mobile networks; and deliver subscriber-targeted recommendations. The Medios Merchandiser also allows for the bundling of on-demand content with offline products such as physical merchandise relating to a movie. The product is part of Motorola's Medios multiscreen service-management software suite aimed at enabling next-generation video services.

Paris-based Bouygues Telecom serves 10.9 million mobile customers and 1.3 million fixed broadband customers.

Motorola Mobility is now part of Google, after the Internet company's $12.5 billion acquisition of Motorola closed last month.

Separately Wednesday, Motorola announced a new Passive Optical LAN solution, the WT24004 workgroup terminal, which is designed to consolidate Passive Optical LAN (POL) connectivity in applications with a high concentration of end users and IP-enabled devices, such as wireless access points.