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Fourth Wall Taps Two Execs For Sales, Product Management

Interactive TV developer FourthWall Media hired Anton Fedorov, formerly with Concurrent and Comcast Spotlight, and Charlie Barnes, previously Insight Communications vice president of product development.

Fedorov, named vice president of interactive TV sales, will report to senior vice president of ITV sales Craig Olive. Before joining FourthWall, Fedorov headed up business development for Concurrent's media and advertising solutions, and had been Comcast Spotlight's director of advanced media.

Barnes, now Fourth Wall's senior vice president of product strategy and management, will report to chief technology officer Aaron Ye. He will be responsible for defining product strategy and managing the development of products from their business owners to delivery to the operations team.

FourthWall's EBIF solutions include the Ad Widgets advertising system, AdAim Audience Measurement Suite, TV Widgets applications such as eBay on TV and TV Buy Button with PayPal, and a technology platform for Cisco, Motorola and tru2way set-top boxes.

Customers of Fourth Wall, previously known as BIAP, include Time Warner Cable, Charter Communications and Dish Network.