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Fla. Governor: Watch The Weather Channel

Florida Gov. Rick Scott had some emergency preparedness information for residents of his state: Watch The Weather Channel as hurricane Matthew barrels. potentially, toward the Florida coast as a category 4 storm with winds of 140 mph.

Admittedly Scott was being interviewed on The Weather Channel at the time, but he said that the most important thing Florida residents can do is follow the local news, and he called out the channel at least three times as a go-to source.

"Follow The Weather Channel. Listen to The Weather Channel. When you do, you will be informed," Scott said at one point when asked what residents should do.

Scott has also been coordinating with telecommunications companies and urging them to work together if the storm hits the Florida coast, or even further inland as the European model suggests.