The FCC's Media Bureau can't say for sure whether Hispanic ownership leads to more Hispanic programming or viewership.
That is according to a just-released study of the impact of Hispanic TV station ownership on a station's programming decisions and popularity with a Hispanic audience.
"While we find suggestive evidence, we cannot draw strong conclusions with regard to the viewing of Hispanic-owned stations," the report concluded.
But it did find that Hispanics favor the major Spanish-Language networks, particularly Univision, which is not Hispanic-owned, watch more Spanish-language news than English-language news, and like Telenovelas.
The FCC said one of the reasons it was hard to draw conclusions from the study was the small sample size--only 23 TV stations.
Ultimately, said the FCC, "this study cannot establish whether viewers respond to a change in ownership by adjusting their viewing habits, or whether a change in ownership corresponds to a change in the program lineup of a station that may, in turn, affect viewing decisions."
