The Federal Communications Commission has extended the comment period for its March 30 public notice asking for input on the definition of an "MVPD" to May 14 from its previous April 30 deadline.
The National Association of Broadcasters had asked for a 30-day extension, citing the deadline's nearness to the NAB show in Vegas that would be occupying many broadcasters' attention, but the FCC split the difference, as it did with the Media Ownership rule comment deadline a couple of weeks ago.
The FCC wants to know whether an entity that offers "programming over the Internet without providing any of the facilities that carry programming into viewers homes is an MVPD under the Communications Act," Media Bureau chief Bill Lake explained in a luncheon speech to the Media Institute in Washington.
Lake said that while the proceeding sounds like something that would only excite communications lawyers -- there were lots of them in the room -- he said that was not the case. "Extending the rights and duties of MVPD's to such entities could have effects on other players in the marketplace in ways that could be hard to predict."
He urged broadcasters to weigh in-currently there are no comments in the docket.
The implications are wide-ranging, including whether over-the-top providers would be subject to program access or carriage rules, PEG channel requirements or retransmission consent/must carry obligations. If MVPD requires a transmission path and OVPDs (online video programming distributors) don't have one, they would ostensibly not be subject to those rules and regs. That would give online distribution a competitive advantage over traditional cable and could hasten the migration of cable operators to online distribution.
The FCC arguably teed up the issue with online video access conditions in the Comcast/NBCU deal, which presupposed over-the-top providers as increasing competition to traditional delivery.
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Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.