ESPN's commitment to high school sports is giving rise to a new moniker for this growing business.
The giant sports programmer is aptly changing its multiplatform business fashioned around secondary school sports and athletes to ESPN High School on Aug. 1 from ESPN Rise, which bowed in 2008.
The new name provides ESPN with the flexibility to package all of its high school sports content --for both student-athletes and fans-online, in print and through televised events.
"ESPN is committed to providing the best high school sports content for fans while creating specific high-quality content and tools for the athlete themselves," said Glenn Rosenbloom, vice president and general manager, ESPN High School. "By renaming this business, it clearly defines our mission and brings this property into better alignment with the rest of the ESPN networks and content platforms."
In print, the content company reaches out to fans and student athletes through ESPN High School magazines - both guy and girl editions), as well as annual football and basketball preview issues. An array of digital content will continue to be available through ESPNhighschool.com. ESPN officials said the changes will transition on these platforms, starting at the beginning of August.
On television, the ESPN High School banner will manifest for the first time on Aug. 26-27 on the Boost Mobile Elite 24 on Aug. 26-27 and the High School Football Kickoff slated for Aug. 27-29. ESPN will air 13 football games that weekend across ESPN, ESPN2, ESPNU and ESPN3.com. From a TV perspective, ESPN High School counts some 160 hours on ESPN, ESPN2 and ESPNU.
All told, ESPN High School hosts 160 events under Elite 11, Boost Mobile Elite 24, National High School Invitational, Warrior 40, Area Code Baseball and Nike SPARQ Combines Nike Football Training Camps headings.
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