eebee on the TV via VOD

More than 15 million digital-cable homes will have access to infant-learning program eebee's adventures via video-on-demand later this month following several deals announced by Sony Corp. of America’s Sony Wonder Technology Lab and every baby co. inc.

eebee's adventures will be available on Comcast Corp.’s “Select On Demand” service, on its “Pre-K Kids” channel; on Time Warner Cable as part of Oxygen Media’s “Oh! Baby” parenting block; and nationwide via niche-VOD service Mag Rack’s “Kids Club.”

Sony and every baby said each on-demand offering will feature various adventures from the new DVD series, along with the associated play-by-play guides.

The eebee concept was created by Stephen Gass, a leader in the field of children's media; educational innovator Don Burton; and a panel of expert advisors specializing in early-childhood development.

“While there are many infant videos that claim to be educational, we saw a need for a product that invites parents to have fun, that truly meets babies where they are developmentally in a warm, playful, and essentially human way and that helps them to learn and grow together,” every baby president Gass said in a prepared statement.

“We are excited about the opportunities that these on-demand partnerships will bring to introduce the eebee concept to parents and babies,” he added.