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E! Networks to Rep TV One at MIPTV

Comcast-owned E! Networks will handle international sales of TV One programming at the MIPTV conference, the networks said Monday.

TV One, which targets African-American viewers, is partially owned by Comcast.

E! Networks will initially try to sell 50 hours from TV One series Turn Up the Heat with G. Garvin, Living It Up with Patti LaBelle and TV One on One with Cathy Hughes, vice president of international sales Duccio Donati said in a release.

E! Networks also has about 1,500 hours of programming from E! Entertainment Television, G4 and Versus to sell internationally.

MIPTV, in Cannes, France, began Monday.