Dora Special Delivers Big Ratings for Nick

New York—Some 2.5 million viewers explored the birth of Dora’s siblings last Monday.

The highly anticipated special Dora Big Sister, spawned from Nick Jr.’s leading preschool series Dora the Explorer, generated a 10.8 rating among kids 2 to 5 from 1:30 p.m. to 2 p.m. on March 21, with some 1.3 million of those viewers tuning in to find that their Latina heroine is now the big sister to twins, a boy and a girl.

The show was the highest-rated Nick Jr. telecast in that timeslot in three years, and up 72% from the same period in 2004. The show attracted 2.5 million viewers overall, according to Nielsen Media Research data, 47% more than the prior year.

The bilingual Dora will take new adventures with the twins in the upcoming Nick Jr. specials Super Babies and Catch the Babies on March 28 and April 4. Both will air at 11:30 a.m.

Elsewhere, Nick scored big with the network premiere runs of the live-action theatrical Scooby-Doo. The March 19 showing from 8 p.m. to 9: 30 p.m. earned a 9.2 rating among kids 2 to 11 (2.9 million of those viewers), up 117% in the same slot from the year before. It pulled a 10.6 and a 7.4 among kids 6 to 11 and tweens 9 to 14.

The previous night Scooby-Doo scored an 8.5 among kids 2 to 11, a 9.9 among kids 6 to 11 and a 7.0 among tweens 9-14, according to Nielsen data.

Overall, the film’s Saturday night airing was the fourth-highest rated show in all of basic cable the week of March 14-20 with a 3.8 mark, while the Friday presentation was tied for eighth with a 3.5.