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Dish Ships Enhanced Digital-to-Analog Converter

Dish Network’s DTVPal Plus digital-to-analog converter box is now available, the satellite operator announced Wednesday.

The box, which includes an enhanced digital tuner for optimizing reception in areas with weak signals, carries a suggested retail price of $69.99.

The DTVPal Plus and Dish’s regular DVTPal both qualify for the National Telecommunications and Information Administration’s $40 coupon toward a TV converter box.

Dish is also hoping to upsell analog-only TV viewers who purchase the DTVPal boxes on a lower-cost tier of satellite TV service. The operator is offering American and Latino Welcome Pack packages, each with 20 channels, for $9.99 per month and a 40-channel package starting at $19.99 per month.