Dish Network is looking to capitalize on the carriage dispute between Versus and its satellite rival, DirecTV.
The No. 2 satellite operator said Tuesday that it was offering Comcast-owned sports network Versus free to all its customers for three months starting now.
Versus is normally positioned on Dish's Classic Gold 250 and above packages, but will now be offered to all customers.
Versus has been pulled from DirecTV after the two sides could not come to carriage terms.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.