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Discovery to Launch New Network in Middle East

Discovery said it is launching a new free-to-air network in the Middle East in partnership with BHS Media called Home & Health Farsi.

BHS will use Discovery content with a localized approach to meet the needs of the Farsi-speaking community. The network is aimed at women.

“Discovery has been investing in the Middle East for over 17 years,” said Amanda Turnbull, VP and country manager, Discovery Networks MENA. “The launch of Home & Health Farsi represents Discovery’s commitment to also deliver a more localized offering, with content that has been specifically curated to meet the needs of the currently underserved Farsi-speaking communities.”

Read more on broadcastingcable.com.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.