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Discovery to Launch New Network in Middle East

Discovery said it is launching a new free-to-air network in the Middle East in partnership with BHS Media called Home & Health Farsi.

BHS will use Discovery content with a localized approach to meet the needs of the Farsi-speaking community. The network is aimed at women.

“Discovery has been investing in the Middle East for over 17 years,” said Amanda Turnbull, VP and country manager, Discovery Networks MENA. “The launch of Home & Health Farsi represents Discovery’s commitment to also deliver a more localized offering, with content that has been specifically curated to meet the needs of the currently underserved Farsi-speaking communities.”

Read more on broadcastingcable.com.