Discovery Communications Inc. said Wednesday that it will make its Discovery HD Theater network available in markets outside of the United States.
The high-definition network launched in the United States in July 2002.
The international version of Discovery HD Theater will be modeled after the U.S. network, which offers HD programming from the company’s networks, including flagship Discovery Channel and Animal Planet.
“With today’s announcement, Discovery Communications extends its leadership position in the U.S. and the world by providing an all-HD network to international markets,” CEO Judith A. McHale said in a prepared statement.
“Discovery Communications is positioned to lead the HD-programming arena internationally given the universal appeal of Discovery’s brand, our proven expertise in launching international networks and our tradition of providing visually rich content to our viewers throughout the world,” she added.
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