DirecTV will sing the praises of Atlanta-based Gospel Music Channel, when it launches the 24-hour Christian Music television network next month.
Under the agreement, terms of which were not disclosed, DirecTV will carry the channel on its Total Choice basic tier, beginning March 19. The pact pushes GMC’s subscriber count toward 40 million subscribers.
The network also has carriage deals with major cable operators such as Comcast Cable, Time Warner Cable and Cox Communications.
“With the addition of DirecTV, GMC is now available to nearly 40 million subscribers,” said Gospel Music Channel founder and president Charles Humbard in a statement. “We look forward to providing DirecTV customers with this unique and uplifting entertainment and we thank DirecTV for their support.”
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.