DirecTV’s Sports Maven

Reagan Feeney, 39


After 10 years with the programming acquisition team of the country’s largest satellite TV provider, Reagan Feeney was recently promoted — again.

In her role as vice president of programming, Feeney is responsible for negotiating sports content acquisitions for DirecTV, and maintaining external business relationships for out-of-market sports subscription packages, regional sports networks, Sports Pack cable channels and on-demand sports content.

“With improving technologies and evolving delivery systems, it’s an exciting time to be in the world of sports programming,” said Feeney.

Previously, Feeney managed the strategic planning, development and execution of DirecTV’s pay-per-view content. Leading up to her promotion, she collaborated with the advanced services team to facilitate creation and launch of several exclusive interactive services for DirecTV sports programming.