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DirecTV Ready for ‘Mega March Madness’

DirecTV Inc. will carry up to 37 live out-of-market games from the first three rounds of the NCAA Tournament as part of its “Mega March Madness” package.

The direct-broadcast satellite provider also said it will carry CBS Sports’ HD coverage of 30 of the 56 games in the tournament’s first three rounds.

Mega March Madness will cost DirecTV subscribers $59. The NCAA Tournament tips off Thursday, March 17.

“Few sporting events equal the drama, excitement and anticipation of the NCAA Tournament and, for those fans who want to see every game in the first three rounds, DirecTV once again will be the premier viewing destination,” DirecTV executive vice president of marketing Neal Tiles said in a prepared statement.

“Our commitment to deliver more HD programming to our customers is reflected in the fact that we and CBS are offering more than three times as many games in HD this year over last year's Mega March Madness package,” he added.