DirecTV Launches Arabic Package

DirecTV added a new Arabic-language programming package that includes five of the leading Arabic-language channels from the Middle East.

The direct-broadcast satellite provider said its ArabicDirect package consists of Rotana Cinema, Rotana Zaman, Rotana Moossika, Orbit Al-Yawm and The Orbit Arabic Series Channel (Seen).

ArabicDirect is currently available nationwide on DirecTV’s WorldDirect programming platform for $25.99 per month.

“With more than 800,000 Arab Americans living in the United States, there is an enormous appetite for programming that is relevant to the Arab culture," DirecTV vice president of international Aaron McNally said in a prepared statement.

"DirecTV is proud to offer its subscribers exclusive premieres of the biggest Arabic-language movies, digitally restored classic films, the hottest music acts and the best comedies and historical dramas available from the Middle East,” he added.