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DirecTV Chooses ChoiceStream for Online Guidance

DirecTV will use ChoiceStream's RealRelevance Personalization Solution for its My TV Planner service.

My TV Planner, available via the direct-broadcast satellite provider’s Web site (www.directv.com), offers television guidance and personalized programming recommendations, allowing subscribers to manage a wide variety of content including movies, television programs and video-on-demand fare.

“ChoiceStream's personalized recommendations and online TV guide put relevant titles at the subscriber's fingertips instantly, including hard-to-find videos that get lost in large inventories or movie classics waiting to be rediscovered,” ChoiceStream CEO Steve Johnson said in a prepared statement.

DirecTV.com senior vice president Karen Leever added, “With ChoiceStream's unique brand of personalization, our customers will discover programming that best reflects their individual tastes and interests, making their viewing experience convenient and fun.”