DirecTV Chirps About ‘CricketTicket’

DirecTV Inc. said it acquired the U.S. rights to professional cricket matches from Sri Lanka, the West Indies and England.

The direct-broadcast satellite provider boasted that it is now the “leading distributor of international cricket in America,” now that it has exclusive rights to “all international cricket from eight of the 11 test-playing nations.”

DirecTV said it will offer subscribers the matches in a $225 “CricketTicket” package. Its second season of CricketTicket is set to begin March 31. Subscribers can also buy the games on a pay-per-view basis.

Rival DBS provider EchoStar Communications Corp. also offers its subscribers some cricket programming, which is very popular overseas.