DirecTV Adds 128,000 Net Subs in Q2
DirecTV said it added 900,000 gross subscribers during the second quarter, but after accounting for hundreds of thousands of subscribers that terminated service, it ended the period with 128,000 net subscribers.
DirecTV ended the quarter with 16.32 million customers.
U.S. revenues increased 12% to $3.73 billion during the second quarter, while average revenue per unit jumped 6.8% to $76.43. DirecTV attributed the increase to price increases for its programming package coupled with higher fees for its HDTV set-tops and digital video recorders.
DirecTV said had an average monthly churn rate of 1.58% during the second quarter, down slightly from the 1.58% monthly churn rate it had during the second quarter of 2006.
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