In Demand Pulls Out of Adult VOD Business

In Demand is backing away from plans to acquire adult content for video-on-demand distribution, according to sources close to the situation.

The move is a complete about-face for In Demand owners Time Warner Cable, Comcast Corp. and Cox Communications Inc., which just last month voted unanimously to allow In Demand to buy and distribute movies via VOD that are edited more liberally than traditional adult cable fare.

Sources close to In Demand said corporate image concerns and legal issues that require content aggregators to verify the identification and official ages of adult actors and actresses played into the operators’ decision.

Cox, Comcast and Time Warner officials could not be reached for comment at press time.