In Demand Lays Off 35 Employees

Pay-per-view/video-on-demand purveyor In Demand laid off around 35 employees in response to continued industry consolidation.

Most of the layoffs within the 150-employee company occurred in the affiliate-sales and marketing departments, according to In Demand officials.

CEO Rob Jacobson confirmed the dismissals, adding that industry consolidation and in-house VOD marketing by MSOs were factors in the move.

“The layoffs were done as part of the consolidation that’s gone on in the industry, and it is a way for us to better meet the industry’s needs more efficiently,” he said. “Marketing for VOD has not been as uniformed with the partners as it has been in the past, so we’ve trimmed back the marketing department to respond to that. The industry is evolving and we’re evolving to meet their needs.”

In Demand is owned by Comcast Corp., Time Warner Cable and Cox Communications Inc.

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.